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Xanada Investments Makes Strategic Investment in Promofy

Xanada Investments partners with Promofy, a leader in AI-driven gamification for iGaming, to enhance user retention and expand market reach with innovative, no-code solutions.
November 14, 2024
By XANADA
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Xanada Investments' mission extends beyond traditional funding; we actively seek promising projects with exceptional teams to cultivate and support their journey toward long-term success. If you have a transformative idea, we invite you to reach out at Projects@xanada.investments or connect through our website. 

Our commitment to building a cohesive ecosystem for knowledge-sharing and collective growth led us to invest in Promofy-a company setting new standards in gamification through its AI-driven platform.

Xanada’s Role in Supporting Promofy

One of Xanada Investments’ strengths is its extensive network and expertise in scaling businesses across markets. This partnership will help Promofy enter new regions, including Europe and Latin America, where demand for gamified solutions is high. By providing strategic consulting, connections, and insights, Xanada aims to support Promofy’s expansion into these areas, facilitating new business opportunities and collaborations.

The gamification market’s growth potential is immense. With Xanada’s backing, Promofy is well-positioned to capture a significant share of this market. As Promofy expands its AI-driven platform, Xanada will work closely to ensure the technology evolves to meet industry trends and user needs.

As Xanada Investments supports Promofy’s journey, both companies are poised to influence the future of gamification within iGaming, creating opportunities for growth and setting new benchmarks for user experience.

Promofy: Transforming iGaming with New Gamification Solutions

Promofy addresses this demand with a no-code gamification platform that’s both powerful and easy to integrate. By focusing on AI-driven personalization, Promofy allows casinos, sportsbooks, and media platforms to deploy tailored engagement features, even with limited technical resources. This flexibility is essential, allowing companies to easily elevate the user experience.
Promofy’s platform is crafted to enhance user engagement, boost retention, and broaden market reach. The company’s success during UEFA Euro 2024 in the CIS region underscored its capability, with its "Free-to-Play" Suite drawing users from diverse backgrounds. 

Business Advantages of Promofy

Several key factors solidified Xanada’s decision to invest in Promofy:

  1. Revenue Generation Potential: Promofy’s platform enhances operators' revenue streams by boosting user retention. 
  2. No-Code Integration: The platform’s no-code functionality makes it accessible to operators of varying technical capacities, enabling quicker deployment and minimizing setup challenges.
  3. AI-Driven Personalization: Promofy leverages AI to continuously refine user experiences, keeping interactions relevant and engaging. This feature helps operators retain customers and attract new ones.
  4. Broad Application: Promofy’s gamification suite supports diverse sectors, from sports media to streaming services, expanding its potential user base beyond traditional iGaming.

What Leaders Say

Vladimir Malakchi, CEO & Managing Partner at Xanada Investments, shared his perspective on the investment: “Investing in Promofy is not just a strategic move; it represents our trust in a strong addition to the iGaming industry. Promofy’s practical approach and dedication to user engagement align with our vision for supporting meaningful growth.”

Irakli Darashvilli, CEO of Promofy, expressed his enthusiasm: “With the backing from Xanada Investments, we’re set for significant growth. This partnership powers our technological efforts and market reach, enabling us to scale our solutions on a global level.”

If your project aligns with our vision or you’re interested in collaborating with Promofy, reach out at Projects@xanada.investments or connect with us through our website.

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